Dietram A. Scheufele is an Assistant Professor in the Department of Communication
at Cornell University, where he teaches courses in political communication, campaign
strategy, public opinion, and research methods.

His current research is centered around two major themes. The first theme is civic
capital and its relationship to mass media and communication among citizens. How
do macro-social variables like social networks, but also individual-level variables like
opinion leadership, feelings of personal efficacy, or knowledge shape political attitudes,
cognitions, and behaviors? What role do different types of media and interpersonal
communication play in this process? And what are the implications for democracy in
America? His second area of specialization is public opinion on various issues and its
formation and expression in democratic societies.

Dr. Scheufele has served as principal investigator and consultant on a variety of
survey projects, including computer-assisted telephone surveys and face-to-face
interviews. He has conducted research for the Public Broadcasting System (PBS),
the New York, Empire State Food and Agricultural Leadership Institute, the German
Marshall Fund of the United States, the Natural Resource, Agricultural, and
Engineering Service, and the Ithaca Journal.

Curriculum Vitae

Select Publications:

Nisbet, M., Scheufele, D. A., Shanahan, J. E., Moy, P., Brossard, D., & Lewenstein,
B. V. (2002). Knowledge, reservations, or promise? Mass media and public
perceptions of science. Communication Research, 29 (5), 584-608.

Foucault, B., & Scheufele, D. A. (2002). Web vs. campus store? Why students buy
textbooks online. The Journal of Consumer Marketing, 19 (5), 409-423.

Scheufele, D. A., Shanahan, J., & Kim, S. (2002). Who cares about the issues?
Media influences on issue awareness, issue stance, and issue involvement.
Journalism & Mass Communication Quarterly, 79 (2), 427-444.

Scheufele, D. A., & Nisbet, M. (2002). Democracy online: New opportunities and
dead ends. Harvard International Journal of Press/Politics, 7 (3), 53-73.

Kim, S., Scheufele, D. A., & Shanahan, J. E. (2002). Agenda-setting, priming,
framing and second-levels in local politics. Journalism & Mass Communication
Quarterly, 79 (1), 7-25.

Scheufele, D. A. (2002). Differential gains from mass media and their implications
for participatory behavior. Communication Research, 29 (1), 45-64.

Moy, P., Scheufele, D. A., Eveland, W. P. Jr., & McLeod, J. M. (2001). Support for
the death penalty and rehabilitation: Question artifact or communication effect?
Journal of Applied Social Psychology, 31 (11), 2230-2255.

Shanahan, J., Scheufele, D. A., & Lee, E. (2001). The polls -- trends: Attitudes
about biotechnology and genetically modified organisms. Public Opinion Quarterly,
65 (2), 267-281.

Scheufele, D. A., Shanahan, J., & Lee, E. (2001). Real talk: Manipulating the
dependent variable in spiral of silence research. Communication Research, 28 (3),
304-324.

Scheufele, D. A., & Eveland, W. P., Jr. (2001). Perceptions of ‘public opinion’ and
‘public’ opinion expression. International Journal of Public Opinion Research, 13 (1),
26-44.