Dr. Marlys Mason is Assistant Professor of Marketing in the College of Business
Administration at Oklahoma State University. She received her Ph.D. in Marketing
from the University of Utah.

Her current research interests investigate consumer perceptions and reactions to
messages conveying risks in environments where a shift in public policy has
stimulated new types or quantities of information. In this context, she explores
the role that motivation and underlying attitudes play in creating diverse, and
sometimes unintended, reactions that may result in negative distributional effects
for some consumer segments. Her research has been published in the Journal of
Public Policy & Marketing, Academy of Marketing Science Review, Advances in
Consumer Research, Advances in Health Care Research, and Academy of
Marketing Science Conference Proceedings.

She is a member of the American Marketing Association and Association for
Consumer Research, is a past representative on the Marketing and Society SIG
board, and serves as co-chair for the 2004 Marketing and Public Policy Conference.

Curriculum Vitae

Selected Publications:
Mason, Marlys J., Debra L. Scammon and Robert Huefner (2002), “Does Health
Status Matter? Examining the Experiences of the Chronically Ill in Medicaid
Managed Care,” Journal of Public Policy & Marketing, 21 (Spring), 53-65.

Mason, Marlys J. and Debra L. Scammon (2000), “Health Claims and Disclaimers:
Extended Boundaries and Research Opportunities in Consumer Interpretation,”
Journal of Public Policy & Marketing, 19 (Spring), 144-150.

Mason, Marlys J. (1998), “Drugs or Dietary Supplements: FDA Enforcement of
DSHEA,” Journal of Public Policy & Marketing, 17 (Fall), 296-302.